Keyword Eye Blog

Introducing Soovle into Keyword Eye

Thu, 25 Apr 2013 22:23:25 +0100

I’ve got alot of respect for Soovle. It’s one of the first SEO tools that I used. Simply enter a keyword and it will return trending keywords from a number of sources instantly. By default these sources include popular search engines such as Google and Bing. However, the addition of alternative sources such as YouTube and traditional e-commerce stores such as Amazon gives keyword research an extra dimension.

We have now integrated Soovle into Keyword Eye. In one of our keyword reports (within Basic or Pro) simply right click a keyword of your choosing. Click ‘Soovle’ to open up a new report for that keyword.

Following on from our recent integration with Ubersuggest, we think this is yet another simple but effective way of expanding your keyword research quickly.

Get Domain Availability for a Keyword or Phrase Instantly

Thu, 07 Mar 2013 13:34:00 +0000

We have added another small but useful feature to both Keyword Eye Basic and Pro today.

If you have found a good keyword or phrase within a Keyword Eye report you can simply right click it and choose ‘Domain Lookup’ to get domain availability across a range of extensions instantly via 123 Reg.

Search results can be expanded to include regional domain extensions from across the world.

Whether you are looking for domains for branding or search engine optimisation reasons, we hope you find this new feature to Keyword Eye useful.

Expand your Keyword Research with Übersuggest & Keyword Eye

Thu, 20 Dec 2012 13:55:33 +0000

If you are familiar with the range of keyword tools available today it is likely that you have heard of or used Übersuggest. It’s a free tool which gathers data from Google Suggest (and a growing list of other sources) to return a list of structured keyword suggestions for your primary keyword. It’s a great tool which we use too.

Did you know that you can now trigger a Übersuggest keyword suggestion report directly from a Keyword Eye report? Well, now you can. It’s easy to do so too.

Simply right click any keyword within a cloud and click ‘Ubersuggest’ to open a report for this keyword in a new browser tab. That’s it.

We think it’s a really useful addition to Keyword Eye to expand keyword research possibilities for our users. We hope you think so too.

The right click context menu also has the following options:

Open in New Keyword Cloud - This opens up a new report in Keyword Eye for the clicked keyword.
Image Search - This opens up a new image report in Keyword Eye for the clicked keyword.
Delete Keyword - This removes the keyword from the cloud. Please note that this also removes the keyword from the visualization and grid views for the report in question.
Google Search - This performs a Google search for the clicked keyword within a new browser tab.
Google Search - allintitle: - This performs a Google search for the clicked keyword using the ‘allintitle:’ search operator within a new browser tab. This is a popular SEO query for identifying competitor numbers for a keyword.
Google Insights for Search - This report displays search trends for the clicked keyword within a new browser tab.

Are there any other external links or tools you would like to see linked from this menu? Please get in touch with your suggestions!

How to Filter Keywords within Keyword Eye

Sun, 11 Nov 2012 15:57:56 +0000

One small, powerful but underused feature within Keyword Eye reports is the keyword filter. The filter icon appears on the right hand side of a keyword cloud report. I’m going to go through this feature to help you filter and refine your keywords.

Clicking on the filter icon opens the keyword removal filter. This has three inputs - metric, operator and value. The metric is the element of a report in which you wish to filter. In a keyword report this could be keyword or search volume for example. The operator is the logic behind the filter. The value is your own custom entry your your filter request.

Let’s say for example that you wanted to remove all keywords that does not contain the word ‘relationship’. You would choose ‘Keyword’ as the metric, ‘Does not contain’ as the operator and ‘relationship’ as the value.

This would update the cloud automatically and the number of keywords removed with the filter is shown.

What if you wanted to only show keywords with a search volume above 1,000 per month? You would choose ‘Search Volume’ as the metric, ‘Less than’ as the operator and 1000 as the value.

This filter is tailored to each of the reports available within Keyword Eye. In the domain ranking report (Pro only) you can filter keywords based on ranking or number of results returned. In the anchor text report (Pro only) you can filter keywords based on number of linking pages or referring domains.

As well as updating the results with a keyword cloud, a filter request also removes the associated keywords from the visualizations and grid view.

We hope you find this feature useful for all of your keyword adventures!

Keyword Eye Pro Giveaway!

Wed, 17 Oct 2012 13:22:00 +0100

Hold on - it’s time for a new Keyword Eye Pro giveaway! Simply enter the giveaway below and one lucky winner drawn at random will be given a lifetime subscription to Pro. The giveaway ends at the end of October 2012. Good luck!

Additional features and reports available with Pro:

Detailed Keyword Research - Keyword Eye Pro adds average cost per click and number of organic search results per keyword.
Domain Keyword Report - This new report allows you to get the same data as above but for keywords that a domain is currently ranking for within the search engine organic or PPC results. This is a new addition to Keyword Eye Pro which is useful for analysis of your own or competitor domains.
Bing Keyword Data - Access all reports using the Bing keyword data set (currently limited to US data)
Anchor Text Report - This report returns external linking anchor text pointing to a domain, subdomain or exact URL. Read more
No ads!

How to Enter

To be entered into the competition use the PunchTab competition entry form above. Entries must be received during the competition period and any entries received before or after will not be counted. The validity of any entry is subject to verification by Keyword Eye.

Selection

One winner will be selected at random from all eligible entries received and announced on Thursday 01/11/2012. If the prize winners are unable to be contacted within 7 days the prize will be forfeited. A new prize winner will then be randomly selected from the remaining entries.

Building a Quick Outreach List using Google Scraper for Chrome

Wed, 10 Oct 2012 13:47:16 +0100

Effective outreach is an essential part of any successful SEO’s toolkit. Good, consistent outreach builds connections. These connections form the pulse of a well rounded SEO strategy. This pulse can help with:

Acquiring brand advocaats
Increasing traffic
Building links
Feedback to continuously improve your product or service
Finding new opportunities
Creating a nice warm fuzzy feeling inside :)

If you’re prepared to put in the hard work (why shouldn’t you?) then this is so worthwhile. Like all marketing efforts, it all starts somewhere. In this instance it commonly starts by asking the question “who should I contact?”. This post is focused on building up a quick list of sites and contacts to help you get going.

Building your list

If you’re looking to create a quick outreach list for sites in a specific sector, this is a good tip to get started.

To start, you will need to use Google Chrome. Once opened, install Google Scraper for Chrome. This is a great extension for getting data from websites into spreadsheet form easily.

Let’s go to Alltop. It’s a great place to find recent, authoritative news and blog posts per sector (fashion, sports, science etc). Find a sector page for your industry. Let’s choose Formula 1 as an example. It lists all trending and popular Formula 1 blogs and news sites on one page. Wouldn’t it be great if we could capture the name and the URL of each of these sites in just a couple of seconds? Here’s how you can do this:

Right click the text of the 1st blog / news site on the topic page. Right click this and select ‘Scrape similar…’. This returns all of the featured blogs / new sites on the topic page (site name and URL).

Click ‘Export to Google Docs…’ to save your work in a spreadsheet format.

Taking the list one step further

I recommend giving this data more depth by adding in SEO metrics for each of the domains. This can be done by using the brilliant SEOTools for Excel by Neils Bosma. We can use this toolkit to return cool metrics directly into your spreadsheet - helping you to refine your outreach list. Using a combination of the JsonPathOnUrl function within SEOTools and the cool new SEOGadget API we can get metrics such as domain authority and inbound links pretty easily. To finalise your outreach list you can even pull in a email address (from whois data) so you don’t have to manually dig for this.

I’ve included a free to download spreadsheet below with an example of the above functions and values for an example site. Simply insert your own SEOGadget API key (you can get one easily by logging in with your Twitter account here) to pull in the data. One word of caution - running these functions on a long list of URLs will put a big demand on Excel (we all know how fun this gets!). Try a short list at a time to be kind to your computer and be courteous to the API.

Download Sample Spreadsheet (remember to download and install SEOTools for Excel first)

Start building new connections!

New Keyword Visualization: Scatter Chart

Sun, 12 Aug 2012 19:57:07 +0100

If you have created a keyword report within Keyword Eye previously, then you will know that we mash up keyword search volume and competition metrics to visualize keyword research. At a glance you can see which keywords have high search volumes and which have low competition.

We have added a new visualization to all keyword reports within Keyword Eye (both Basic and Pro packages) which extends this to visualize search volume and competition scores for a set of keywords.

The scatter chart (found within the ‘Visualizations’ tab within any keyword report) maps each keyword as a dot, with monthly search volume on one axis and its competition score on another axis. You can hover over a dot to view the keyword in question. We think that this is a great new visualization to interpret a set of suggested keywords by search volume and competition.

In addition, if you delete a keyword from within the cloud or grid views the scatter chart will automatically refresh to reflect your changes. This is very useful for interpreting your refined keyword list.

We hope you find this new visualization useful - if you have any feedback please contact us.

Find High Authority Guest Blog Opportunities on Twitter

Mon, 16 Jul 2012 13:51:00 +0100

Guest blogging is a popular strategy for increasing brand / individual presence, increasing traffic and for building links. There are a number of ways to find guest blog opportunities:

A simple ‘guest blog’ + sector Google search to find recent guest blog posts in your sector
Looking at the inbound links of competitors to find new & existing opportunities
Using a tool like Follower Wonk to find influential Twitter users on a particular subject

Using the Twitter Content Discovery report within Keyword Eye Pro - I’d like to share a tip to find influential, high SEO authority guest blog opportunities easily.

In the search text box enter ‘guest blog’ and choose ‘SEOmoz Domain Authority Descending’ in the order by drop down menu. This will return popular and recent (can be defined) Tweets including ‘guest blog’ with a link. In addition, this report will crawl the shared link to capture the SEOmoz domain authority, URL status code and an image preview of the URL. SEOmoz domain authority is a metric out of 100 which rates the SEO authority of the root domain.

At a glance you can see recent high authority guest blog opportunities.

The ‘Redirected URL’ column reveals the full & un-shortened URL (useful for revealing the shared URL without the many URL shorteners used today). This is likely to a recent guest blog post or page promoting guest blogs on their website. The SEOmoz Domain Authority is already sorted by score descending so you can see the domains with the most authority at the top.

You can also view the Klout score of the individual users to compare both the influence score of the individual user as well as the SEO value of the shared link.

Of course, simply searching for ‘guest blog’ won’t return relevant opportunities for your website. Try entering ‘guest blog’ + industry to find industry specific opportunities. The following image shows returned Tweets for the query ‘energy guest blog ?’. The question mark in the search query is an advanced search operator which will only return Tweets containing a question.

Try using more advanced search parameters to filter and refine your guest blog search.

Finding guest blog opportunities is only the beginning - however I hope this tip will give you a good direction for your outreach and guest blogging campaign :)

Visualize External Linking Anchor Text

Thu, 17 May 2012 23:03:35 +0100

The use of anchor text linking back to a website has been part of the search engine ranking algorithm for a considerable amount of time and is likely to remain so (to some extent) for the foreseeable future. Your website needs a natural looking linking profile in order to avoid any of the recent penalties as a result of the recent search engine updates (Google Panda and Penguin to name a couple).

Using Keyword Eye Pro, you are now able to visualize all external linking anchor text to a website in just a few seconds. This is a useful SEO report on quite a few levels. You are able to see what keywords are used when linking to a website and the individual counts for these keywords.

In the usual Keyword Eye fashion the report returns a keyword cloud where the size of the keyword reflects the amount of times this particular word or phrase is linking to the entered website. Hovering over a keyword displays the anchor text count.

You are able to sort the cloud by:

Random (no particular order)
Anchor Count Descending
Anchor Count Ascending

You can define whether the entered URL is for the domain as a whole, for a sub-domain or just the exact URL.

A simple pie chart shows the share of anchor text per website.

The grid view reveals the data in a sortable grid which can be exported easily.

This is a simple, powerful report which we hope will assist you with your SEO strategies. It can be used in SEO audits, presentations and reports to name a few.

If you have any feedback or suggestions regarding this report please leave a comment or email us directly.

Win a Lifetime Subscription to Keyword Eye Pro

Mon, 07 May 2012 17:30:00 +0100

We are generous people here at Keyword Eye HQ. We are feeling very generous today because we are giving away a lifetime subscription of Keyword Eye Pro to one lucky winner!

Keyword Eye Pro is an exciting, evolving set of PPC, SEO & social media tools. This competition will give the winner full access for life including any future updates. In addition, the lucky winner will get special recognition on our blog and social media accounts.

To enter please follow the instructions below. Don’t hesitate - the competition ends on the 15th of May 2012. The winner will be notified shortly afterwards.

To learn more about Keyword Eye Pro visit our plans page.

Free SEO Audit Template using SEOTools for Excel

Sat, 07 Apr 2012 18:26:00 +0100

If you haven’t heard of or used the SEOTools Excel Plugin by Niels Bosma then it’s definitely something worth investigating. It is a powerful plugin containing a number of useful functions to help you collate SEO data. Bringing this data into Excel opens up a vast amount of data handling and analysis possibilities.

Using this plugin we have created a free to download SEO audit template for you to use, edit and improve as you wish.

To begin with, please download and install the SEOTools Excel Plugin.
Download and open the Keyword Eye SEO Audit Template

To start, please go the ‘config’ tab of the spreadsheet and enter the following details:

SEOmoz Access ID and Secret Key. These are free to generate and are available here.
Alchemy API Access Key. Again, this key is free to generate and is available here. Please do not share these details with 3rd parties.

Specific functionality within the spreadsheet requires these API details. Once entered, you are able to begin using the audit template for your own websites.

Click on the ‘Setup’ tab
Running this audit within Excel can increase CPU usage significantly so please define which elements of the SEO audit you wish to run prior to entering specific website and keyword information. This can be done by using the drop down menus in the load section of the ‘Setup’ tab. These can be turned on at any time.
Enter the XML sitemap URL of the website you wish to run the SEO audit. The audit spreadsheet will then capture the individual URLs from this file. If you don’t have an XML sitemap yet, they are free and easy to generate here. Once generated simply upload it to the root directory of your website.
Enter up to 5 keywords. These are the keywords which you are optimising for.
Click on the individual tabs of the spreadsheet to view the results of the audit once it has finished loading. These tabs consist of meta, heading, content, domain, page load speed and broken link reports.

Let’s go through the reports generated within the audit.

Meta - This report captures and analyses the title and meta description tags used on pages within your website. The length and keyword usage within these tags are checked. If length is over a specified limit the background colour changes to red. If you wish to edit the predefined title and meta description length please do so in the ‘config’ tab.
Headers - This report captures and analyses heading 1 and heading 2 used on pages within your website. Keyword usage is checked.
Content - Clean, navigation free content is gathered from your pages. Keyword usage and density is analysed.
Domain - This report records top level domain statistics such as pages indexed, Google PageRank, SEOmoz Domain Authority and social metrics from Facebook, Twitter and Google+.
Page Load Speed - This report captures the page load speed of your homepage in seconds. If the page load speed is over 2 seconds the background changes to red.
Broken Links - This report captures the URL status of your web pages to check if there are any 404 not found errors. If any errors are found then the background colour will change to red.

This is our first release of the SEO Audit so if you have any feedback or addition requests please let us know.

Social ads are 55% more memorable

Thu, 15 Mar 2012 09:10:42 +0000

digital-diva:

Nielsen has released the results of a new study showing that social ads are recalled 55% more than those that don’t allow people to share ad content with friends. “Social ads are those served to users who have friends that are fans of or have interacted with the advertised brand and prominently call the relationship out,” Nielsen says, “while non-social ads are served to the remainder of the Facebook population”.

Read more

Extending the Cloud

Fri, 09 Mar 2012 13:15:00 +0000

We have recently added a number of new & useful shortcuts to the right click menu of a keyword within the cloud.

Simply right click on any keyword to open up the menu. Let’s go through each of the items below:

Open in New Keyword Cloud - This opens up a new report in Keyword Eye for the clicked keyword.
Image Search - This opens up a new image report in Keyword Eye for the clicked keyword.
Delete Keyword - This removes the keyword from the cloud. Please note that this also removes the keyword from the pie chart visualization and grid view for the report in question.
Google Search - This performs a Google search for the clicked keyword within a new browser tab.
Google Search - allintitle: - This performs a Google search for the clicked keyword using the ‘allintitle:’ search operator within a new browser tab. This is a popular SEO query for identifying competitor numbers for a keyword.
Google Insights for Search - This report displays search trends for the clicked keyword within a new browser tab.

This menu can be expanded. Are there any Google search operators or 3rd party tools you would like adding here? Please get in touch with any suggestions.

Skyrocket SEO Software Survey 2012

Sun, 19 Feb 2012 19:06:00 +0000

Skyrocket SEO is a company to look out for in 2012. These guys create great content strategies for companies looking to create a buzz online.

Last year Skyrocket initiated a popular SEO survey for 2011, gathering insightful user statistics on the use of SEO software around the world. Due to the ever changing SEO software market the survey is now being repeated this year. Keyword Eye has been nominated and to stand a chance of making it onto the final survey we really need your votes! Please give us the thumbs up on the 2012 SEO software list or on the embedded list below.

Save 15% on entry to SMX London 2012

Wed, 15 Feb 2012 23:38:54 +0000

If we could only attend one search engine conference this year, the Search Marketing Expo in London would be our number one choice. Chaired by Danny Sullivan, undoubtedly one of the most knowledgeable and respected guys in search engine and online marketing, we can’t stress enough how much we have learnt from attending previous conferences. It’s perfect for picking up advanced knowledge in the world of SEO, PPC and social media. The agenda is full of useful and insightful information led by expert speakers. Having checked the agenda for 2012, this year it looks better than ever.

Keyword Eye is pleased to be a blog partner of SMX London in 2012. As a result, we can offer you a 15% saving on entrance passes to this years event held on the 15th and 16th of May at Chelsea Football Club. Simply use the code KEYWORDEYE012 when purchasing a pass online. If you wish to make further savings, purchase an early bird ticket in conjunction with the code above before the end of March (before the full rates kick in). We look forward to seeing you there!

Discover Shared Content on Twitter with Keyword Eye Pro

Tue, 07 Feb 2012 22:14:00 +0000

We are excited to announce a new social media based report into Keyword Eye Pro.

What does this report do?

This report returns popular and / or recent Tweets containing shared URLs based on your criteria. This criteria can be a keyword or something more advanced which we will talk about later on in this post. In addition to returning just the content of a tweet, this new report also returns the:

Twitter username
Profile image of the user
Klout score of the user (a score from 1 to 100 used to measure the influence of the user)
Full, unshortened URL shared in the Tweet (useful for eliminating the many URL shorteners used on shared URLs)
URL status (useful for detecting if the final URL returns a ‘404 not found’ error for example)
URL image preview
SEOmoz Domain Authority

The returning Tweet criteria can be advanced. For example you could return tweets:

Containing a keyword
From or to a specified user
Including a hashtag
Including a positive or negative sentiment
Containing a question

What is this report useful for?

This report opens up a number of possibilities. Primarily you could find content that people are sharing including a specified keyword. The following points are ideas on how else the report could be used.

To find shared content which results in a 404 not found page. You could then proactively contact this user, alert them of the mistake and build a relationship
To find influentional Tweeters on a certain subject
Find content to inspire you
To monitor and proactively answer questions containing a keyword. This is great for interaction, building relationships and increasing the effectiveness of your presence on Twitter
As a tool to preview shared content

This report is available as a standalone report in Keyword Eye Pro. It is also integrated into the standard keyword suggestion reports. Simply right click on a keyword, click ‘Twitter Content Discovery’ to find Tweets containing this keyword.

You can create a short-list of Tweets in a similar fashion to that of keywords on Keyword Eye. Simply select your Tweets and click ‘Add Selected to Selected Tweets’.

Any thoughts or questions on this new report? Please get in touch or comment on this post below.

Adding Keyword Image Search

Wed, 01 Feb 2012 13:19:08 +0000

We have added a small but useful addition to Keyword Eye in both the Basic and Pro plans.

If you right click a keyword within the cloud and click ‘Image Search’ it will return images for this keyword in a new tab directly from Flickr.

Clicking on one of the images will open the full version directly on Flickr.

This addition can:

Act as a source of inspiration for keyword and content ideas
Show images for a keyword you may not have encountered before

As Keyword Eye is a visual keyword tool, image search seems to fit in nicely!

Please try this out yourself in either the Basic or Pro interface.

Get PPC Ranking Data for a Domain

Sat, 21 Jan 2012 21:14:00 +0000

We are pleased to announce a new feature to the Domain Ranking Report available within Keyword Eye Pro. It now allows you to get PPC (pay per click) keyword and ranking data for a domain. This report previously returned keyword data based on organic search engine keyword rankings for a domain. Simply enter a domain and the report would return:

Keywords that the domain ranks for
Keyword search volume per month
Keyword competition level
Keyword average PPC cost per click
Keyword search engine ranking
Domain keyword ranking URL
Number of search results for the keyword

This is a great way to gather research for the paid results for your own or competitor domains.

Enter a domain, select the ‘PPC’ type and see what keywords your competitors are bidding on. Analyze the associated keyword data for these keywords including the average cost per click, search volume and competition level.

Upgrade to Keyword Eye Pro today to start using this new report. If you have any thoughts or feedback please don’t hesitate to get in touch with us :)

Using Keyword Eye Pro to find Quick Win Keyword Opportunities

Thu, 15 Dec 2011 23:08:00 +0000

Prior to jumping on the “let’s optimize for new keywords” bandwagon, one opportunity that often gets overlooked is “what keywords am I already ranking for?”. Let’s look at it this way - if you can find keywords that you are ranking for on the 2nd or 3rd pages of Google, with a little work you can push these keyword rankings onto the 1st page of Google. This strategy is often referred to as finding “low hanging fruit”. I’m going to explain how you can do this with the ‘Domain Organic Keyword Report’ within Keyword Eye Pro.

Within the Keyword Eye Pro interface click on ‘New > Domain Ranking Report (Organic)’. The popup overlay will ask you for the domain, search engine, ordering type, number of results and currency. Please enter the domain you wish to optimize, choose ‘Organic Ranking Desc’ as the ordering type and edit the rest of the inputs to your preference. Click ‘Run Report’.

This report returns a keyword cloud contain keywords that your domain is already ranking for sorted by ranking in descending order. Alternatively you can click on grid view to view this data in a table. The grid view also includes the ranking page URL for that keyword.

You can now see what keywords you are ranking for on the 2nd page of your selected search engine along with the ranking page URL. Armed with this data you can run a number of SEO strategies to try and get this page onto the 1st page of results. Look at keyword usage within your title tag and content. Try and build more links to the page in question. This report also gives you average search volume per month for the keyword in question so you can prioritize which keywords to work on. This report can be exported into Excel with the click of a button.

A successful execution of such a SEO strategy for a number of keywords will increase your visibility and visitor numbers from this traffic source significantly.

If you are in a competitive niche it makes sense to optimize for what you are already ranking for.

Google CA added to Keyword Eye

Mon, 12 Dec 2011 21:21:17 +0000

Google Canada (CA) has now been added to both Keyword Eye Basic and Pro plans. Canadian Dollar (CAD) has now been added to Keyword Eye Pro - allowing average cost per click to be calculated for this currency.