Social ads are 55% more memorable

digital-diva:

Nielsen has released the results of a new study showing that social ads are recalled 55% more than those that don’t allow people to share ad content with friends. “Social ads are those served to users who have friends that are fans of or have interacted with the advertised brand and prominently call the relationship out,” Nielsen says, “while non-social ads are served to the remainder of the Facebook population”.

social ads are memorable

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(via digital-diva)

Reblogged from digital-diva