Prior to jumping on the “let’s optimize for new keywords” bandwagon, one opportunity that often gets overlooked is “what keywords am I already ranking for?”. Let’s look at it this way - if you can find keywords that you are ranking for on the 2nd or 3rd pages of Google, with a little work you can push these keyword rankings onto the 1st page of Google. This strategy is often referred to as finding “low hanging fruit”. I’m going to explain how you can do this with the ‘Domain Organic Keyword Report’ within Keyword Eye Pro.
Within the Keyword Eye Pro interface click on ‘New > Domain Ranking Report (Organic)’. The popup overlay will ask you for the domain, search engine, ordering type, number of results and currency. Please enter the domain you wish to optimize, choose ‘Organic Ranking Desc’ as the ordering type and edit the rest of the inputs to your preference. Click ‘Run Report’.
This report returns a keyword cloud contain keywords that your domain is already ranking for sorted by ranking in descending order. Alternatively you can click on grid view to view this data in a table. The grid view also includes the ranking page URL for that keyword.
You can now see what keywords you are ranking for on the 2nd page of your selected search engine along with the ranking page URL. Armed with this data you can run a number of SEO strategies to try and get this page onto the 1st page of results. Look at keyword usage within your title tag and content. Try and build more links to the page in question. This report also gives you average search volume per month for the keyword in question so you can prioritize which keywords to work on. This report can be exported into Excel with the click of a button.
A successful execution of such a SEO strategy for a number of keywords will increase your visibility and visitor numbers from this traffic source significantly.
If you are in a competitive niche it makes sense to optimize for what you are already ranking for.
Register for a Keyword Eye Pro account today to get started.