Content is (and has always been) at the heart of the internet. Heck, the internet is content! Millions of users are using the internet to look for content. As marketers we want to create content that users are looking for. Effective content strategies incorporate this.
How do we know what users are looking for? Let’s take a look at questions. We can look at questions that people are searching for in your sector to help write content. The purpose of such content would be to answer the question. This immediately adds value. It’s also a great way of getting such content ranking in the search engines for long tail queries.
We’ve created a new report within Keyword Eye Pro which allows you to find such questions. Let’s take a look at how this works.
In the ‘New’ menu click ‘Question Finder’. This will open up a new overlay. Add a keyword (additional keywords can be seperated by commas) which you want the questions to include. The type dropdown menu allows you to define what type of question you want returning. The options include:
Of course, you can always leave the value as ‘All’ if you have no preference to the type of questions returned.
That’s it. Simply click ‘Run Report’ to load suitable questions. In the example below we have chosen ‘google’ as the keyword and ‘When’ as the type.
The report returns questions which matches the chosen criteria. It includes the question, monthly search volume, PPC competition and score. At the moment this report is limited to Google US only (this should be expanding to other countries soon).
You can also generate questions from our traditional keyword cloud reports too. Simply right click on a keyword and click ‘Find Questions’.
We hope you find this new report useful for generating content ideas or FAQ sections for your site. Feedback? Please do let us know!
Do you ever feel you need a little inspiration when brainstorming keywords? Using synonyms (alternate / similar versions of the same word) we can rapidly expand keyword ideas which we may have missed previously. This is why we have added a useful synonym finder to Keyword Eye. This is how it works:
Load a traditional keyword suggestion report. Right click on a keyword within the report from which you want to find synonyms for. Click ‘Get Synonyms’. This will open a new overlay which will contain a list of synonyms.
Simply click on one of the synonyms and it will automatically open a new keyword suggestion report for that synonym in a new tab. Easy, right?
Let your keyword brainstorming go wild!
We have recently added a cool new tool to Keyword Eye Pro, which connects to Google Analytics. This report can help you identify low hanging fruit ranking or on-site keyword optimisation opportunities for your website. This is how it works:
How will this report be helpful?
To get started with this report, click ‘Keyword Opportunities’ within the new report drop-down menu within Keyword Eye Pro. This will allow you to connect to your Google Analytics account (we do not save login details / data or access data outside of your control). Once verified it will open the new keyword opportunity report dialog.
This dialog allows you to define:
Click ‘Run Report’ to load the report. This can take up to one minute.
The following data and metrics are returned:
Keywords can be added to the ‘Selected Keywords’ tab or exported to a CSV file.
We would love to get your feedback on this report. There may be the odd bug or two still present so please contact us and we will iron them out as soon as possible.
This framework allows us to add additional Google Analytics based reports to Keyword Eye in the future. What reports would you like to see added? How would you like to see your Google Analytics data visualized?
I’ve got alot of respect for Soovle. It’s one of the first SEO tools that I used. Simply enter a keyword and it will return trending keywords from a number of sources instantly. By default these sources include popular search engines such as Google and Bing. However, the addition of alternative sources such as YouTube and traditional e-commerce stores such as Amazon gives keyword research an extra dimension.
We have now integrated Soovle into Keyword Eye. In one of our keyword reports (within Basic or Pro) simply right click a keyword of your choosing. Click ‘Soovle’ to open up a new report for that keyword.
Following on from our recent integration with Ubersuggest, we think this is yet another simple but effective way of expanding your keyword research quickly.
We have added another small but useful feature to both Keyword Eye Basic and Pro today.
If you have found a good keyword or phrase within a Keyword Eye report you can simply right click it and choose ‘Domain Lookup’ to get domain availability across a range of extensions instantly via 123 Reg.
Search results can be expanded to include regional domain extensions from across the world.
Whether you are looking for domains for branding or search engine optimisation reasons, we hope you find this new feature to Keyword Eye useful.
If you are familiar with the range of keyword tools available today it is likely that you have heard of or used Übersuggest. It’s a free tool which gathers data from Google Suggest (and a growing list of other sources) to return a list of structured keyword suggestions for your primary keyword. It’s a great tool which we use too.
Did you know that you can now trigger a Übersuggest keyword suggestion report directly from a Keyword Eye report? Well, now you can. It’s easy to do so too.
Simply right click any keyword within a cloud and click ‘Ubersuggest’ to open a report for this keyword in a new browser tab. That’s it.
We think it’s a really useful addition to Keyword Eye to expand keyword research possibilities for our users. We hope you think so too.
The right click context menu also has the following options:
Are there any other external links or tools you would like to see linked from this menu? Please get in touch with your suggestions!
One small, powerful but underused feature within Keyword Eye reports is the keyword filter. The filter icon appears on the right hand side of a keyword cloud report. I’m going to go through this feature to help you filter and refine your keywords.
Clicking on the filter icon opens the keyword removal filter. This has three inputs - metric, operator and value. The metric is the element of a report in which you wish to filter. In a keyword report this could be keyword or search volume for example. The operator is the logic behind the filter. The value is your own custom entry your your filter request.
Let’s say for example that you wanted to remove all keywords that does not contain the word ‘relationship’. You would choose ‘Keyword’ as the metric, ‘Does not contain’ as the operator and ‘relationship’ as the value.
This would update the cloud automatically and the number of keywords removed with the filter is shown.
What if you wanted to only show keywords with a search volume above 1,000 per month? You would choose ‘Search Volume’ as the metric, ‘Less than’ as the operator and 1000 as the value.
This filter is tailored to each of the reports available within Keyword Eye. In the domain ranking report (Pro only) you can filter keywords based on ranking or number of results returned. In the anchor text report (Pro only) you can filter keywords based on number of linking pages or referring domains.
As well as updating the results with a keyword cloud, a filter request also removes the associated keywords from the visualizations and grid view.
We hope you find this feature useful for all of your keyword adventures!
Hold on - it’s time for a new Keyword Eye Pro giveaway! Simply enter the giveaway below and one lucky winner drawn at random will be given a lifetime subscription to Pro. The giveaway ends at the end of October 2012. Good luck!
Additional features and reports available with Pro:
To be entered into the competition use the PunchTab competition entry form above. Entries must be received during the competition period and any entries received before or after will not be counted. The validity of any entry is subject to verification by Keyword Eye.
One winner will be selected at random from all eligible entries received and announced on Thursday 01/11/2012. If the prize winners are unable to be contacted within 7 days the prize will be forfeited. A new prize winner will then be randomly selected from the remaining entries.
Effective outreach is an essential part of any successful SEO’s toolkit. Good, consistent outreach builds connections. These connections form the pulse of a well rounded SEO strategy. This pulse can help with:
If you’re prepared to put in the hard work (why shouldn’t you?) then this is so worthwhile. Like all marketing efforts, it all starts somewhere. In this instance it commonly starts by asking the question “who should I contact?”. This post is focused on building up a quick list of sites and contacts to help you get going.
If you’re looking to create a quick outreach list for sites in a specific sector, this is a good tip to get started.
To start, you will need to use Google Chrome. Once opened, install Google Scraper for Chrome. This is a great extension for getting data from websites into spreadsheet form easily.
Let’s go to Alltop. It’s a great place to find recent, authoritative news and blog posts per sector (fashion, sports, science etc). Find a sector page for your industry. Let’s choose Formula 1 as an example. It lists all trending and popular Formula 1 blogs and news sites on one page. Wouldn’t it be great if we could capture the name and the URL of each of these sites in just a couple of seconds? Here’s how you can do this:
I recommend giving this data more depth by adding in SEO metrics for each of the domains. This can be done by using the brilliant SEOTools for Excel by Neils Bosma. We can use this toolkit to return cool metrics directly into your spreadsheet - helping you to refine your outreach list. Using a combination of the JsonPathOnUrl function within SEOTools and the cool new SEOGadget API we can get metrics such as domain authority and inbound links pretty easily. To finalise your outreach list you can even pull in a email address (from whois data) so you don’t have to manually dig for this.
I’ve included a free to download spreadsheet below with an example of the above functions and values for an example site. Simply insert your own SEOGadget API key (you can get one easily by logging in with your Twitter account here) to pull in the data. One word of caution - running these functions on a long list of URLs will put a big demand on Excel (we all know how fun this gets!). Try a short list at a time to be kind to your computer and be courteous to the API.
Download Sample Spreadsheet (remember to download and install SEOTools for Excel first)
Start building new connections!
If you have created a keyword report within Keyword Eye previously, then you will know that we mash up keyword search volume and competition metrics to visualize keyword research. At a glance you can see which keywords have high search volumes and which have low competition.
We have added a new visualization to all keyword reports within Keyword Eye (both Basic and Pro packages) which extends this to visualize search volume and competition scores for a set of keywords.
The scatter chart (found within the ‘Visualizations’ tab within any keyword report) maps each keyword as a dot, with monthly search volume on one axis and its competition score on another axis. You can hover over a dot to view the keyword in question. We think that this is a great new visualization to interpret a set of suggested keywords by search volume and competition.
In addition, if you delete a keyword from within the cloud or grid views the scatter chart will automatically refresh to reflect your changes. This is very useful for interpreting your refined keyword list.
We hope you find this new visualization useful - if you have any feedback please contact us.