Using Reddit to find trending keywords

There are literally millions of people on Reddit discussing every topic you can think of. If you browse through a few of the discussions using the advanced search you will find a number of trending keywords that you just might not find using a keyword tool (Keyword Eye included).

We’ve added a little feature to Keyword Eye which we hope you find useful.

Simply right click any keyword in a keyword suggestion report (or competitor analysis if you’re a Pro member) and click ‘Reddit’ to open up an advanced Reddit search for the keyword in question.

You’ve now found a keyword research goldmine!

Visualize Keyword Frequency within Top Ranking Websites

We’ve just added another cool tool to Keyword Eye Pro.

The ‘Content Analysis’ tool gathers the clean content (eliminating navigation, ads etc) of the top 3 ranking URLs for a given query within a selected search engine and displays the results in an image based word cloud.

The example below was generated for the query ‘digital agency’ for Google UK.

The size of individual keywords reflect the frequency of which they appear within the gathered content.

This is very useful for looking at on-site keyword trends for top search engine ranking pages, whether for SEO analysis or just from a messaging point of view.

The generated cloud is an image too so you can save it to your computer or embed it in a presentation or proposal very easily.

We’re going to be launching an additional interactive version of the content analysis tool in the next week or so.

15 New Country Databases Added

We’ve just added 15 new country databases to Keyword Eye (Basic and Pro). The new databases are:

America

  • Google AR (Argentina)
  • Google MX (Mexico)

Europe

  • Google BE (Belgium)
  • Google DK (Denmark)
  • Google FI (Finland)
  • Google IE (Ireland)
  • Google IL (Israel)
  • Google NL (Netherlands)
  • Google NO (Norway)
  • Google PL (Poland)
  • Google SE (Sweden)
  • Google CH (Switzerland)
  • Google TR (Turkey)

Asia

  • Google HK (Hong Kong)
  • Google SG (Singapore)

Each new database holds 400,000 keywords apart from the Netherlands which holds 6,000,000. In Keyword Eye Pro we have added new currency types for the respective countries where keyword CPC (cost per click) data is collected.

New Keyword and Competitor Tool Features

We’ve recently added two cool new features to Keyword Eye.

Phrase Match Keyword Results

Our keyword suggestion tool previously only returned keywords relating to your initial query. We have added a new option which will now only return keywords including your initial query. This is ideal if you are only looking for specific and relevant keyword ideas.

When creating a new keyword suggestion report simply click the ‘Includes Keyword Only’ option.

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Get Keyword Ranking Data for Internal URLs

Our competitor analysis tool (Pro only) would previously only return ranking keywords for an entire domain. It is now possible to return ranking keywords for a specific URL so can now use this tool to find out what keywords an internal page is ranking for. When defining the options for a new competitor analysis report simply choose the correct option within the ‘Data’ drop-down menu.

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What Next?

We are just about to launch an exciting content analysis tool which finds and visualizes keyword trends within the content of the top 3 ranking pages for a search query within Google or Bing. This allows you to:

  • Discover commonly occurring 1, 2 or 3 word phrases within highly ranked pages
  • Research related entities and topics for advanced keyword research

We plan to launch this tool in late January.

Have your say on individual Keyword Eye reports

User feedback is very important to us. It helps us improve. As well as receiving a pat on the back when we do something well we also need a sharp kick when we do something poorly. We’ve added a quick user feedback function to each Keyword Eye report to make it easier for you to let us know what you think.

In the top right section of any Keyword Eye report you will see a ‘Rate this report’ link.

Clicking on this will open an overlay where you can click on the relevant face which matches your feelings about the report in question.

Afterwards you get the chance to add a note to your rating.

Simple as that! From now on, if you have a good, bad or average experience with one of our reports be sure to let us know about it.

Looking at Questions to Generate Content Ideas

Content is (and has always been) at the heart of the internet. Heck, the internet is content! Millions of users are using the internet to look for content. As marketers we want to create content that users are looking for. Effective content strategies incorporate this.

How do we know what users are looking for? Let’s take a look at questions. We can look at questions that people are searching for in your sector to help write content. The purpose of such content would be to answer the question. This immediately adds value. It’s also a great way of getting such content ranking in the search engines for long tail queries.

We’ve created a new report within Keyword Eye Pro which allows you to find such questions. Let’s take a look at how this works.

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In the ‘New’ menu click ‘Question Finder’. This will open up a new overlay. Add a keyword (additional keywords can be seperated by commas) which you want the questions to include. The type dropdown menu allows you to define what type of question you want returning. The options include:

  • How
  • What
  • When
  • Where
  • Who
  • Why

Of course, you can always leave the value as ‘All’ if you have no preference to the type of questions returned.

That’s it. Simply click ‘Run Report’ to load suitable questions. In the example below we have chosen ‘google’ as the keyword and ‘When’ as the type.

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The report returns questions which matches the chosen criteria. It includes the question, monthly search volume, PPC competition and score. At the moment this report is limited to Google US only (this should be expanding to other countries soon).

You can also generate questions from our traditional keyword cloud reports too. Simply right click on a keyword and click ‘Find Questions’.

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We hope you find this new report useful for generating content ideas or FAQ sections for your site. Feedback? Please do let us know!

Enhance your Keyword Brainstorming with Synonyms

Do you ever feel you need a little inspiration when brainstorming keywords? Using synonyms (alternate / similar versions of the same word) we can rapidly expand keyword ideas which we may have missed previously. This is why we have added a useful synonym finder to Keyword Eye. This is how it works:

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Load a traditional keyword suggestion report. Right click on a keyword within the report from which you want to find synonyms for. Click ‘Get Synonyms’. This will open a new overlay which will contain a list of synonyms.

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Simply click on one of the synonyms and it will automatically open a new keyword suggestion report for that synonym in a new tab. Easy, right?

Let your keyword brainstorming go wild!

Discover Keyword Opportunities with Google Analytics

We have recently added a cool new tool to Keyword Eye Pro, which connects to Google Analytics. This report can help you identify low hanging fruit ranking or on-site keyword optimisation opportunities for your website. This is how it works:

  • It will return the top traffic driving keywords to your site (organic or paid) for the last 30 days
  • Traditional Analytics data will be enhanced with additional search engine specific data such as search volume, ranking and ranking URL where available
  • Row colours visualize high or low bounce rates for a given keyword

How will this report be helpful?

  • It can be used to find low-hanging fruit opportunities. For example there may be a high potential keyword which is already bringing you traffic but is ranking outside the top 10 of a Google search. You can now focus your SEO efforts to raise the ranking of this keyword to the front page.
  • It can be used to find keywords which are driving traffic to your website but are performing poorly. This could suggest landing page or general website usability / relevancy improvements for you to make.

To get started with this report, click ‘Keyword Opportunities’ within the new report drop-down menu within Keyword Eye Pro. This will allow you to connect to your Google Analytics account (we do not save login details / data or access data outside of your control). Once verified it will open the new keyword opportunity report dialog.

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This dialog allows you to define:

  • Website profile
  • Search engine
  • Currency
  • Traffic type (this could be organic or paid)
  • Segment (this allows you to segment the traffic further such as only return traffic driving keywords from mobile devices)
  • Number of keywords (this can be 10 or 25)
  • Excluded keywords containing a specific string (you may want to exclude keywords containing your brand for example)

Click ‘Run Report’ to load the report. This can take up to one minute.

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The following data and metrics are returned:

  • Keyword
  • Visits
  • Bounce Rate %
  • Average Time on Site
  • Search Volume (where available)
  • Ranking (where available)
  • PPC Competition Score (where available)
  • Average CPC (where available)
  • Ranking URL  (where available)

Keywords can be added to the ‘Selected Keywords’ tab or exported to a CSV file.

We would love to get your feedback on this report. There may be the odd bug or two still present so please contact us and we will iron them out as soon as possible.

This framework allows us to add additional Google Analytics based reports to Keyword Eye in the future. What reports would you like to see added? How would you like to see your Google Analytics data visualized?

Introducing Soovle into Keyword Eye

I’ve got alot of respect for Soovle. It’s one of the first SEO tools that I used. Simply enter a keyword and it will return trending keywords from a number of sources instantly. By default these sources include popular search engines such as Google and Bing. However, the addition of alternative sources such as YouTube and traditional e-commerce stores such as Amazon gives keyword research an extra dimension.

We have now integrated Soovle into Keyword Eye. In one of our keyword reports (within Basic or Pro) simply right click a keyword of your choosing. Click ‘Soovle’ to open up a new report for that keyword.

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Following on from our recent integration with Ubersuggest, we think this is yet another simple but effective way of expanding your keyword research quickly.

Get Domain Availability for a Keyword or Phrase Instantly

We have added another small but useful feature to both Keyword Eye Basic and Pro today.

If you have found a good keyword or phrase within a Keyword Eye report you can simply right click it and choose ‘Domain Lookup’ to get domain availability across a range of extensions instantly via 123 Reg.

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Search results can be expanded to include regional domain extensions from across the world.

Whether you are looking for domains for branding or search engine optimisation reasons, we hope you find this new feature to Keyword Eye useful.