Introducing Soovle into Keyword Eye

I’ve got alot of respect for Soovle. It’s one of the first SEO tools that I used. Simply enter a keyword and it will return trending keywords from a number of sources instantly. By default these sources include popular search engines such as Google and Bing. However, the addition of alternative sources such as YouTube and traditional e-commerce stores such as Amazon gives keyword research an extra dimension.

We have now integrated Soovle into Keyword Eye. In one of our keyword reports (within Basic or Pro) simply right click a keyword of your choosing. Click ‘Soovle’ to open up a new report for that keyword.

Following on from our recent integration with Ubersuggest, we think this is yet another simple but effective way of expanding your keyword research quickly.

Get Domain Availability for a Keyword or Phrase Instantly

We have added another small but useful feature to both Keyword Eye Basic and Pro today.

If you have found a good keyword or phrase within a Keyword Eye report you can simply right click it and choose ‘Domain Lookup’ to get domain availability across a range of extensions instantly via 123 Reg.

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Search results can be expanded to include regional domain extensions from across the world.

Whether you are looking for domains for branding or search engine optimisation reasons, we hope you find this new feature to Keyword Eye useful.

Expand your Keyword Research with Übersuggest & Keyword Eye

If you are familiar with the range of keyword tools available today it is likely that you have heard of or used Übersuggest. It’s a free tool which gathers data from Google Suggest (and a growing list of other sources) to return a list of structured keyword suggestions for your primary keyword. It’s a great tool which we use too.

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Did you know that you can now trigger a Übersuggest keyword suggestion report directly from a Keyword Eye report? Well, now you can. It’s easy to do so too.

Simply right click any keyword within a cloud and click ‘Ubersuggest’ to open a report for this keyword in a new browser tab. That’s it.

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We think it’s a really useful addition to Keyword Eye to expand keyword research possibilities for our users. We hope you think so too.

The right click context menu also has the following options:

  • Open in New Keyword Cloud - This opens up a new report in Keyword Eye for the clicked keyword.
  • Image Search - This opens up a new image report in Keyword Eye for the  clicked keyword.
  • Delete Keyword - This removes the keyword from the cloud. Please note that this also removes the keyword from the visualization and grid views for the report in question.
  • Google Search - This performs a Google search for the clicked keyword within a new browser tab.
  • Google Search - allintitle: - This performs a Google search for the clicked keyword using the ‘allintitle:’ search operator within a new browser tab. This is a popular SEO query for identifying competitor numbers for a keyword.
  • Google Insights for Search - This report displays search trends for the  clicked keyword within a new browser tab.

Are there any other external links or tools you would like to see linked from this menu? Please get in touch with your suggestions!

How to Filter Keywords within Keyword Eye

One small, powerful but underused feature within Keyword Eye reports is the keyword filter. The filter icon appears on the right hand side of a keyword cloud report. I’m going to go through this feature to help you filter and refine your keywords.

Clicking on the filter icon opens the keyword removal filter. This has three inputs - metric, operator and value. The metric is the element of a report in which you wish to filter. In a keyword report this could be keyword or search volume for example. The operator is the logic behind the filter. The value is your own custom entry your your filter request.

Let’s say for example that you wanted to remove all keywords that does not contain the word ‘relationship’. You would choose ‘Keyword’ as the metric, ‘Does not contain’ as the operator and ‘relationship’ as the value.

This would update the cloud automatically and the number of keywords removed with the filter is shown.

What if you wanted to only show keywords with a search volume above 1,000 per month? You would choose ‘Search Volume’ as the metric, ‘Less than’ as the operator and 1000 as the value.

This filter is tailored to each of the reports available within Keyword Eye. In the domain ranking report (Pro only) you can filter keywords based on ranking or number of results returned. In the anchor text report (Pro only) you can filter keywords based on number of linking pages or referring domains.

As well as updating the results with a keyword cloud, a filter request also removes the associated keywords from the visualizations and grid view.

We hope you find this feature useful for all of your keyword adventures!

Keyword Eye Pro Giveaway!

Hold on - it’s time for a new Keyword Eye Pro giveaway! Simply enter the giveaway below and one lucky winner drawn at random will be given a lifetime subscription to Pro. The giveaway ends at the end of October 2012. Good luck!

Additional features and reports available with Pro:

  • Detailed Keyword Research - Keyword Eye Pro adds average cost per click and number of organic search results per keyword.
  • Domain Keyword Report - This new report allows you to get the same data as above but for keywords that a domain is currently ranking for within the search engine organic or PPC results. This is a new addition to Keyword Eye Pro which is useful for analysis of your own or competitor domains.
  • Bing Keyword Data - Access all reports using the Bing keyword data set (currently limited to US data)
  • Anchor Text Report - This report returns external linking anchor text pointing to a domain, subdomain or exact URL. Read more
  • No ads!

How to Enter

To be entered into the competition use the PunchTab competition entry form above. Entries must be received during the competition period and any entries received before or after will not be counted. The validity of any entry is subject to verification by Keyword Eye.

Selection

One winner will be selected at random from all eligible entries received and announced on Thursday 01/11/2012. If the prize winners are unable to be contacted within 7 days the prize will be forfeited. A new prize winner will then be randomly selected from the remaining entries.

Building a Quick Outreach List using Google Scraper for Chrome

Effective outreach is an essential part of any successful SEO’s toolkit. Good, consistent outreach builds connections. These connections form the pulse of a well rounded SEO strategy. This pulse can help with:

  • Acquiring brand advocaats
  • Increasing traffic
  • Building links
  • Feedback to continuously improve your product or service
  • Finding new opportunities
  • Creating a nice warm fuzzy feeling inside :)

If you’re prepared to put in the hard work (why shouldn’t you?) then this is so worthwhile. Like all marketing efforts, it all starts somewhere. In this instance it commonly starts by asking the question “who should I contact?”. This post is focused on building up a quick list of sites and contacts to help you get going.

Building your list

If you’re looking to create a quick outreach list for sites in a specific sector, this is a good tip to get started.

To start, you will need to use Google Chrome. Once opened, install Google Scraper for Chrome. This is a great extension for getting data from websites into spreadsheet form easily.

Let’s go to Alltop. It’s a great place to find recent, authoritative news and blog posts per sector (fashion, sports, science etc). Find a sector page for your industry. Let’s choose Formula 1 as an example. It lists all trending and popular Formula 1 blogs and news sites on one page. Wouldn’t it be great if we could capture the name and the URL of each of these sites in just a couple of seconds? Here’s how you can do this:

  • Right click the text of the 1st blog / news site on the topic page. Right click this and select ‘Scrape similar…’. This returns all of the featured blogs / new sites on the topic page (site name and URL).
  • Click ‘Export to Google Docs…’ to save your work in a spreadsheet format.

Taking the list one step further

I recommend giving this data more depth by adding in SEO metrics for each of the domains. This can be done by using the brilliant SEOTools for Excel by Neils Bosma. We can use this toolkit to return cool metrics directly into your spreadsheet - helping you to refine your outreach list. Using a combination of the JsonPathOnUrl function within SEOTools and the cool new SEOGadget API we can get metrics such as domain authority and inbound links pretty easily. To finalise your outreach list you can even pull in a email address (from whois data) so you don’t have to manually dig for this.

I’ve included a free to download spreadsheet below with an example of the above functions and values for an example site. Simply insert your own SEOGadget API key (you can get one easily by logging in with your Twitter account here) to pull in the data. One word of caution - running these functions on a long list of URLs will put a big demand on Excel (we all know how fun this gets!). Try a short list at a time to be kind to your computer and be courteous to the API.

Download Sample Spreadsheet (remember to download and install SEOTools for Excel first)

Start building new connections!

New Keyword Visualization: Scatter Chart

If you have created a keyword report within Keyword Eye previously, then you will know that we mash up keyword search volume and competition metrics to visualize keyword research. At a glance you can see which keywords have high search volumes and which have low competition.

We have added a new visualization to all keyword reports within Keyword Eye (both Basic and Pro packages) which extends this to visualize search volume and competition scores for a set of keywords.

The scatter chart (found within the ‘Visualizations’ tab within any keyword report) maps each keyword as a dot, with monthly search volume on one axis and its competition score on another axis. You can hover over a dot to view the keyword in question. We think that this is a great new visualization to interpret a set of suggested keywords by search volume and competition.

In addition, if you delete a keyword from within the cloud or grid views the scatter chart will automatically refresh to reflect your changes. This is very useful for interpreting your refined keyword list.

We hope you find this new visualization useful - if you have any feedback please contact us.

Find High Authority Guest Blog Opportunities on Twitter

Guest blogging is a popular strategy for increasing brand / individual presence, increasing traffic and for building links. There are a number of ways to find guest blog opportunities:

  • A simple ‘guest blog’ + sector Google search to find recent guest blog posts in your sector
  • Looking at the inbound links of competitors to find new & existing opportunities
  • Using a tool like Follower Wonk to find influential Twitter users on a particular subject

Using the Twitter Content Discovery report within Keyword Eye Pro - I’d like to share a tip to find influential, high SEO authority guest blog opportunities easily.

In the search text box enter ‘guest blog’ and choose ‘SEOmoz Domain Authority Descending’ in the order by drop down menu. This will return popular and recent (can be defined) Tweets including ‘guest blog’ with a link. In addition, this report will crawl the shared link to capture the SEOmoz domain authority, URL status code and an image preview of the URL. SEOmoz domain authority is a metric out of 100 which rates the SEO authority of the root domain.

At a glance you can see recent high authority guest blog opportunities.

The ‘Redirected URL’ column reveals the full & un-shortened URL (useful for revealing the shared URL without the many URL shorteners used today). This is likely to a recent guest blog post or page promoting guest blogs on their website. The SEOmoz Domain Authority is already sorted by score descending so you can see the domains with the most authority at the top.

You can also view the Klout score of the individual users to compare both the influence score of the individual user as well as the SEO value of the shared link.

Of course, simply searching for ‘guest blog’ won’t return relevant opportunities for your website. Try entering ‘guest blog’ + industry to find industry specific opportunities. The following image shows returned Tweets for the query ‘energy guest blog ?’. The question mark in the search query is an advanced search operator which will only return Tweets containing a question.

Try using more advanced search parameters to filter and refine your guest blog search.

Finding guest blog opportunities is only the beginning - however I hope this tip will give you a good direction for your outreach and guest blogging campaign :)

Visualize External Linking Anchor Text

The use of anchor text linking back to a website has been part of the search engine ranking algorithm for a considerable amount of time and is likely to remain so (to some extent) for the foreseeable future. Your website needs a natural looking linking profile in order to avoid any of the recent penalties as a result of the recent search engine updates (Google Panda and Penguin to name a couple).

Using Keyword Eye Pro, you are now able to visualize all external linking anchor text to a website in just a few seconds. This is a useful SEO report on quite a few levels. You are able to see what keywords are used when linking to a website and the individual counts for these keywords.

In the usual Keyword Eye fashion the report returns a keyword cloud where the size of the keyword reflects the amount of times this particular word or phrase is linking to the entered website. Hovering over a keyword displays the anchor text count.

You are able to sort the cloud by:

  • Random (no particular order)
  • Anchor Count Descending
  • Anchor Count Ascending
You can define whether the entered URL is for the domain as a whole, for a sub-domain or just the exact URL.

A simple pie chart shows the share of anchor text per website.

The grid view reveals the data in a sortable grid which can be exported easily.

This is a simple, powerful report which we hope will assist you with your SEO strategies. It can be used in SEO audits, presentations and reports to name a few.

If you have any feedback or suggestions regarding this report please leave a comment or email us directly.

Win a Lifetime Subscription to Keyword Eye Pro

We are generous people here at Keyword Eye HQ. We are feeling very generous today because we are giving away a lifetime subscription of Keyword Eye Pro to one lucky winner!

Keyword Eye Pro is an exciting, evolving set of PPC, SEO & social media tools. This competition will give the winner full access for life including any future updates. In addition, the lucky winner will get special recognition on our blog and social media accounts.

To enter please follow the instructions below. Don’t hesitate - the competition ends on the 15th of May 2012. The winner will be notified shortly afterwards.

To learn more about Keyword Eye Pro visit our plans page.